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Website speed: what to check first

Guide2 min readReviewed 23 October 2026

The short answer

Most slow websites are slow because of the site (big images, many plugins, no caching), not the hosting plan. Measure first, fix the site, then look at the server. Because Goji’s servers are in Europe, caching and a CDN matter more for visitors in Nepal than they would for a nearby server.

Step 1: measure, do not guess

Test the page that matters (usually the home page) with a free tool such as Google’s PageSpeed Insights or WebPageTest, on mobile settings. Note two things separately:

  • Server response time (often called TTFB): how long before the server starts sending the page. High here points at the server, the PHP version, or an uncached dynamic page.
  • Everything after that: image size, scripts, fonts, layout shifts. High here points at the site itself.

Run the test several times at different hours; a single result is noise.

Step 2: fix the site first

  1. Shrink images. Resize to the size they are displayed at and use modern formats such as WebP. Oversized photos are the most common cause of slow pages.
  2. Remove plugins and scripts you do not use. Every plugin adds code that runs on each page. Chat widgets, sliders and trackers are frequent offenders.
  3. Turn on page caching. A cached page is built once and served many times instead of being rebuilt for every visitor. WordPress has several caching plugins; use one, not three.
  4. Update PHP. A current version runs the same code faster; see choosing a PHP version.
  5. Load fewer fonts and external files. Each extra request to another domain costs time, especially on mobile networks.
  6. Keep the database tidy. Old post revisions, spam comments and expired transients add up on busy sites.

Step 3: think about distance

The servers are in a European data centre. There is no data centre in Nepal, so this is not the right choice if a site must be served from inside Nepal for legal, compliance or latency reasons.

A server far from the visitor adds delay to every request that has to travel to it. You cannot move the server, but you can reduce how often a visitor needs it: cache pages and static files, and consider a CDN (a network that keeps copies of your images, scripts and styles close to visitors). Many CDNs, Cloudflare among them, offer a free tier that works in front of ordinary hosting.

Step 4: only then look at the plan

Upgrade the plan if you are hitting a real limit: storage nearly full, traffic capped, or too many sites on one account. A bigger plan does not make an unoptimised site fast. Check the limits in the comparison table against what you actually use.

A simple order of operations

  1. Measure TTFB and total load.
  2. Compress images and enable caching.
  3. Remove unused plugins and scripts.
  4. Update PHP.
  5. Add a CDN if visitors are mostly far from the server.
  6. Measure again. Only change plans if the numbers say you must.

Common questions

Will a more expensive plan make my site faster?

Only if you are actually hitting a limit of the smaller plan. Most speed problems come from the website itself.

What is a good page load time?

Faster is better, and Google’s Core Web Vitals give concrete targets: Largest Contentful Paint under 2.5 seconds, Interaction to Next Paint under 200 ms and Cumulative Layout Shift under 0.1, measured for real visitors.

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